Financial Times is encouraging American readers to take more of a global perspective, with “Seeing Stars”, a topical press advertisement featuring Barack Obama. Using the stars from the EU flag the execution shows the possible effect of a hard-hitting Eurozone crisis with a touch of wit and humour. “The Economic Crisis. How hard will it hit America?”
The Barack Obama ad was developed at DDB UK, London, by executive creative director Jeremy Craigen, creative directors Matt Lee and Pete Heyes, art director/copywriter/designer Aaron McGurk, art director/copywriter Chris Lapham, account team Charlie Elliot and Flemming Lerche, retoucher Andy Walsh.