Financial Times – America’s new power

The Financial Times US edition has run a full page print ad, “America’s new power”, promoting expert analysis on the shale gas reserves. A shale gas rig is shown drilling down into the striped layers of the US flag, with the question, “Can American power America?”.

Financial Times America's New Power


The FT America’s New Power ad was developed at DDB UK, London, by executive creative director Jeremy Craigen, creative directors Pete Hayes and Matt Lee, art director/copywriter and illustrator Aaron McGurk, art director/copywriter Chris Lapham, account team Charlie Elliot and Flemming Lerche.