Fifth Third Bank, a U.S. regional banking corporation, headquartered in Cincinnati, Ohio, is giving out temporary tattoos as part of its “Live Curiously” branding campaign. The tattoos display witty sayings, such as “My Banker is My Anchor,” “Long Live Liquidity,” “Death Before Divestiture,” and encourage customers to “Live Curiously” and create banking relationships that “go beyond skin deep.” The Live Curiously campaign is designed to promote the Fifth Third Bank’s Preferred Program, which provides dedicated bankers that do more than just scratch the surface.
TEMPORARY TATTOO INSTRUCTIONS 1. Choose tattoo. 2. Remove clear, protective top sheet. 3. Place the image facedown on skin. 4. Hold wet cloth against back of tattoo, press down and wet thoroughly. 5. Wait 30 seconds. Peel off paper backing. 6. Live curiously.
The Curious Bank campaign was developed at Leo Burnett Chicago by creative directors Dave Loew & Jon Wyville, associate creative director Jim Genell, associate creative director/copywriter John Deignan, senior art director Jason McKean, executive producer David Moore, producer Kim Green, EVP account manager Ray DeThorne, group account director Bennett Dixon, account director/operations Robin Sprague, account director Lauren Gibbs, planning director Kevin Richey.