Fiat Abarth Charlie Sheen in House Arrest

Fiat is promoting the 2012 Fiat 500 Abarth in “House Arrest”, a television commercial starring iconic bad boy and actor Charlie Sheen and Romanian model Catrinel Menghia. Sheen was chosen to personify the edgy and fun attributes of the small but wicked Fiat 500. Sheen, ankle tag in place, races the Fiat Abarth through a luxurious house party before screeching to a stop, jumping out to be embraced by the woman featured in the 2011 commercial “Seduction” aired during the 2012 Super Bowl.

Fiat Charlie Sheen

Click on the image below to play the House Arrest video.

In “Seduction” a young man walking down the street spots a gorgeous woman adjusting her heel strap. As he’s enjoying the view, she notices, takes offense, comes over, speaking in Italian, and slaps him. Then, she begins to speak to him seductively, playfully stirring his latte with her finger. Just as he thinks he’s about to get a kiss, he closes his eyes, the girl disappears and in her place is the new Fiat 500 Abarth in exactly the same colors as the girl was wearing. The scorpion tattoo on the girl’s neck is revealed to be the Abarth’s logo. Tag line, “You’ll never forget the first time you see one.” Click on the image below to play the Seduction video.


House Arrest was developed at Doner, Detroit.

“Seduction” was produced at The Richards Group, Dallas, by creatives Lynda Hodge and David Canright, agency producer Greg Gibson. Filming for Seduction was shot by director Luca Maroni via Directors Film Company with director of photography Stéphane Vallée. Post production was done at Charlie Uniform Tango by editor/colorist/online VFX artist Jack Waldrip, executive producer Mary Alice Butler, and audio engineer Jake Kluge.