The Fedex “Enchanted Forest” commercial, an animated video commissioned by BBDO New York and produced at Psyop, Human Worldwide and Sound Lounge, has won a Gold award for animation at the 2012 Clio Awards. The commercial uses a fairy tale medium to explore ways a shipping giant can befriend a forest using sustainability solutions from FedEx, including more electric trucks, more recycled shipping materials and a growing number of lower-emission planes. The ad is part of the Fedex Earthsmart campaign.
Click on the image below to play the Enchanted Forest video in YouTube (HD)
The Enchanted Forest ad was developed at BBDO New York by senior directors Lorri Esnard, Peter McCallum and Julie Meyerson, manager Catherine Cyr, account executive Carolyn Kreek, executive creative directors Greg Hahn and Mike Smith, creative director/copywriter Chris Beresford-Hill, senior creative director/copywriter Tom Kraemer, art director Nick Klinkert, executive producer Amy Wertheimer, working with Fedex advertising director Steve Pacheco, marketing manager Michael Dones and marketing specialist Lisa Tarjan.
Animation and live action were produced at Psyop and Smuggler by creative directors Marco Spier, Marie Hyon, executive producer Lucia Grillo, senior producer Crystal Campbell, associate producer Anu Nagaraj, Smuggler executive producers Patrick Milling Smith and Brian Carmody, Lisa Rich, Allison Kunzman and Laura Thoel, Smuggler live action producer Donald Taylor, director of photography Fred Elmes, VFX supervisor Joerg Liebold, designers Lauren Indovina, Jon Saunders and Naomi Chen, editor Cass Vanini, storyboard artist Ben Chan, lead technical director Alvin Bae, lead compositor Nick Tanner, lighting pipeline technical director/still photographer Jonah Friedman, modeling team Helen Choi, Soo Hee Han, Dave Chen, rigging team Zed Bennett and Amy Hay, previz team Pat Porter, Kitty Lin, Chris Meek, Minor Gayton, animation team Pat Porter,Kitty Lin, Roman Kobryn, MinSeok Jeon, Stephanie Russell and Michael Shin, VFX team Dave Barosin, Miguel Salek, lighting team Alvin Bae, Helen Choi, Soo Hee Han, Chris Wilson, hair team Jonah Friedman, Andy Hara, lead tracking artist Joerg Liebold, tracking artist Mark Lipsmeyer, matte painter Denis Kozyrev, lead compositor Nick Tanner, compositors Jason Conradt, Adam Flynn, Thomas Panayiotou and Jonathan Podwill, Flame artist Nick Tanner.