FedEx has launched the Enchanted Forest Facebook App, an extension of the FedEx Enchanted Forest television commercial which launched late last year. Through this app, fans can plant a virtual tree in an online forest and have the option of uploading their face to a tree. And for the first 100,000 visitors who plant trees in the Enchanted Forest, FedEx will help the Arbor Day Foundation plant 100,000 real trees to aid reforestation efforts in areas affected by wildfires and droughts. It’s a charitable effort that reinforces the message behind the FedEx “Solutions that Matter” campaign.
The Enchanted Facebook App was developed at BBDO New York by chief creative officer David Lubars, executive creative directors Greg Hahn and Mike Smith, senior creative directors/copywriters Chris Beresford-Hill and Tom Kraemer, senior creative director/art director Nick Klinkert, head of interactive production Niklas Lindstrom, senior interactive producer Tena Goy, executive music producer Rani Vaz, director of user experience design Jeff Puskar. Digital elements were produced at Resn. Sound was designed at Human Worldwide.