Fedex is running “Candidates”, a television commercial dripping with political rivalry, designed to promote Fedex custom banner printing service. Alex Pearce and Bob Taylor, both candidates for the local city council elections, turn up at Fedex at the same time. The conversation is polite but dirty fighting is only around the corner.
Click on the image below to play the Fedex Candidates video in YouTube
The Candidates ad was developed at BBDO New York by chief creative officer David Lubars, executive creative directors Greg Hahn and Mike Smith, senior creative directors/copywriters Tom Kraemer and Chris Beresford-Hill, senior creative director Nick Klinkert, senior producer Tricia Lentini.
Editor was Ian Mackenzie at MacKenzie Cutler with assistant editor Nick Divers, executive producer Marc Grill, line producer Devon Clark.