Facebook Things That Connect Us

Facebook is celebrating signing up a billion users by launching “The Things That Connect Us”, a commercial honoring the everyday things that people use to get together and connect – things like chairs, doorbells, bridges, airplanes and Facebook.

Chairs are like Facebook - Things That Connect Us

Click on the image below to play the video.

Mark Zuckererg talks about the thinking behind the first ever Facebook television commercial…

“Celebrating a billion people is very special to me. It’s a moment to honor the people we serve. For the first time in our history, we’ve made a brand video to express what our place is on this earth. We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives. Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together. Today, we honor this tradition. We honor the humanity of the people we serve. We honor the everyday things people have always made to bring us together: Chairs, doorbells, airplanes, bridges, games. These are all things that connect us. And now Facebook is a part of this tradition of things that connect us too. I hope you enjoy this video as much as we do. Thanks for helping connect a billion people.”

Things That Connect Us Credits

The Things That Connect Us campaign was developed at Wieden+Kennedy Portland, by creative directors Karl Lieberman, Danielle Flagg, Eric Baldwin, copywriter Erin Swanson, art director Brad Trost, executive producer Matt Hunnicutt, account team John Rowe, Leah Bone, Maggie Entwistle, executive creative directors Mark Fitzloff, Susan Hoffman, head of production Ben Grylewicz, interactive creative director Dan Hon, business manager Amber Lavender, project manager Lauren Walker.

Filming was shot by director Alejandro González Iñárritu via Anonymous Content, with director of photography Greig Fraser, line producer John Benet, executive producer Eric Stern, first assistant director Peter Kohn, production designer Jeremy Hindle, costume designer Erin Benach, and production supervisor Laura Miller.

Editing was done at Joint Editorial by lead editor Peter Wiedensmith, c0-editor Kelly Brickner, assistant editor Alyssa Coates, second assistant editors J.B. Jacobs and Eric Hill, audio engineer/mixer Charlie Keating, post producer Shelli Jury, associate post producer Lauren Pullano, post executive producer Patty Brebner, research team Catherine Liu, Zoe Hoeltzel, Matt Hayes, Montea Robinson, and finish mastering producer David Jahns.

VFX and design were produced at The Mill by VFX shoot supervisors Phil Crowe and Hitesh Patel, lead Flame artists Phil Crowe and Glyn Tebbutt, Flame artists Robert Murdoch, Steve Cokonis, nuke artists Becky Porter and Jake Maymudes, computer graphics lead Matt Longwell, digital matte painter Andy Wheater, lead telecine artist Adam Scott, VFX producer Christina Thompson, VFX executive producer Sue Troyan, telecine producer LaRue Anderson, VFX coordiantor Radiance Salem.