Everyone has the right to be informed

Reporters without Borders (Reporters Sans Frontières) is running a print advertising campaign with the tag line, “Everyone has the right to be informed” (Chacun a le droit d’être informé). Four advertisements show scenes that could be mistaken for fireworks (feu d’artifice), celebration of a football goal (but), fashion (tendance) or a barbecue.

Reporters Without Borders Fireworks

Reporters Without Borders Goal

Reporters Without Borders Fashion

Reporters Without Borders Barbecue


The Right to be Informed campaign was developed at McCann Germany, Berlin, by chief creative director Bill Biancolli, senior art director David Morales and senior copywriter Philipp Gloyer.