Reporters without Borders (Reporters Sans Frontières) is running a print advertising campaign with the tag line, “Everyone has the right to be informed” (Chacun a le droit d’être informé). Four advertisements show scenes that could be mistaken for fireworks (feu d’artifice), celebration of a football goal (but), fashion (tendance) or a barbecue.
Credits
The Right to be Informed campaign was developed at McCann Worldgroup, Berlin, by chief creative director Bill Biancolli, senior art director David Morales and senior copywriter Philipp Gloyer.
