Everyone Deserves a Snow Day
Copper Mountain Ski Resort in Colorado is running “Everyone Deserves a Snow Day”, an advertising campaign promoting the resort’s close parking, short lines, back bowls, lodging deals and pass savings. A series of ten 30 second television commercials, set on the chairlift ride up the mountain, features a family with an over-enthusaiastic mother (Jamie Morgan), a father who thinks he’s ‘hip’ and up on the times (John Bozeman), an emo teenage daughter dreading family vacation (Emily Rued), and an overzealous man-child (Pete Giovine). Art director Stevan Chavez has a cameo appearance.
Click on the image below to play the Four Pack video.
Click on the image below to play the Season Passes video.
Click on the image below to play the Powder to the Pillow video.
Click on the image below to play the That Emo Skier video.
Click on the image below to play the Role Playing Again video.
Click on the image below to play the Arena Rock video.
Click on the image below to play the Erase That video.
Snow Day Credits
The “Everyone Deserves a Snow Day” campaign was developed at Wexley School for Girls, Seattle, by executive creative director/copywriter Cal McAllister, executive creative director Todd Grant, director of production Gabe Hajiani, art director/principal designer Stevan Chavez, designer Dane Herforth, executive producer Gina Windemuth, associate producer Alex Smith, account supervisor Jordan Kinsler, account manager MacKenzie Huff.
Filming was shot by director Alex Grossman via Futuristic Films with line producer Steve DeVore, post production supervisor Andrew Oppenheimer, executive producers Brendan Kiernan, Justin Moore-Lewy, director of photography Rob Hauer.
Editor was Joaquin Machado at Hutchco Technologies.
Sound was designed and mixed at Clatter&Din by Eric Johnson.