eBay Pony for Christmas

eBay is running “Pony”, a Christmas themed television commercial promoting the company’s online Toys R Us store. An overly ambitious Dad goes out on a limb to give his daughter the ultimate holiday surprise. Unfortunately, things don’t quite go according to plan until, that is, Mom swoops in to save the day with a little help from her eBay Mobile app.

eBay Pony

Click on the image below to play the eBay Pony video.

eBay Pony Credits

The eBay Pony ad was developed at Venables Bell & Partners by executive creative directors Paul Venables and Will McGinness, creative director Lee Einhorn, art director Matt Miller, copywriter Matt Keats, director of integrated production Craig Allen and agency producer Emily Moore.

Filming was shot by director Matt Aselton via Arts & Sciences with executive producer Marc Marrie, managing director Mal Ward, line producer Jeffrey Shupe and director of photography Toby Irwin.

Editor was Geoff Hounsell at Arcade Edit with executive producer Damian Stevens, producer Denice Hutton and assistant editor Sean Lagrange. Colorist was Mark Gethin at Moving Picture Company.

Sound was designed at 740 Sound Design & Mix by sound designer Andrew Tracy and executive producer Scott Ganary. Sound was mixed at Play by John Bolen. Music was produced at Mophonics by composer Nico Mansy and executive producer Michael Frick.