WWF UK is promoting Earth Hour 2012 with the tag line, “Our World is Brilliant”. Imagery on the Earth Hour site, posters, videos, e-cards and brochures promoting world-friendly dining feature the image of a fluorescent environmentally friendly globe. The branding effort is focused on connecting people with the global phenomenon in which hundreds of millions of people turn off their lights for one hour, on the same night, all across the planet.
WWF already tackles a lot of the environmental impacts – like deforestation, endangered species, and the impacts of climate change. But Earth Hour is a chance for everyone to say they’ll do their bit. And that’s never been more vital. Click on the image below to play the Our World Is Brilliant video in YouTube (HD)
Earth Hour is a celebration. It’s always a night to remember, whether it’s a special candlelit evening at home with friends or family, or a night out on the town, or watching the spectacular global switch offs from landmarks like the Eiffel Tower, the Pyramids of Giza, Times Square, Sydney Opera House… And everyone’s invited.
The Our World Is Brilliant video was produced at Pretzel Films, London.