WWF Canada is promoting Earth Hour this year in a series of TV spots reminding viewers that for one hour on March 31 anyone, from moms and grandpas to security guards and boxers, and take part in the invitation to switch off.
Click on the image below to play the Do You Have What It Takes? video in YouTube (HD)
A security guard freezing up for an hour during his nightly rounds? Dedication. Click on the image below to play the Security Guard video in YouTube (HD)
Just straight up unplugging your Clapper for 60 minutes? Dedication that doesn’t explain why you still have a Clapper. Click on the image below to play the Clapper video in YouTube (HD)
Each year, the World Wildlife Fund (WWF) organizes Earth Hour to raise awareness on climate change. The campaign started in 2007 when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. Together they said something compelling to the world: that the climate challenges facing our planet are so significant that change needs to be global in action.
The Earth Hour Canada campaign was developed at John St by creative directors Stephen Jurisic and Angus Tucker, art director Hannah Smit, copywriter Keri Zierier, head of broadcast production Michelle Orlando, agency producer Christine Stephens.