Durex Olympics Billboard
Reckitt Benckiser, although not an official partner of the 2012 Olympics, was able to arrange the distribution of free Durex condoms to athletes in the Athlete’s village. 150,000 condoms have been made available to more than 10,000 athletes. And here’s a topical billboard with a message for Jamaican sprinter Usain Bolt, “Usain – not every man wants to be the fastest in the world!”.
The Durex Olympics billboard was developed at DMS by Dan and Simon as an entry in The Drum Faux Olympics competition.