Reckitt Benckiser promoted the Durex Performa line of condoms this week with “Happy Valentines Week”, a print ad placed in the Sydney Morning Herald on February 14, Valentine’s Day. “Happy Valentine’s Week. Extended Pleasure. Perform longer”.
The Happy Valentines Week ad was developed at Euro RSCG Australia, Sydney, by executive creative director Steve Coll, art director Ben Pearce and copywriter Jack Nunn.