Dulux Lot of Living
Dulux New Zealand has relased “A Lot of Living”, a television commercial showing the capacity of Wash and Wear paints to withstand the pressures of everyday home living. The ad features a cast of characters sliding along the walls in heavily stylised, painted silhouettes, leaving behind a trail of colourful destruction that only a paint like Dulux Wash and Wear could withstand.
The Wash and Wear Lot of Living ad was developed at Clemenger BBDO, Wellington, by executive creative director Philip Andrew, creative director Brigid Alkema, senior copywriter Mitch Alison, agency producer Martin Gray.
Filming and animation was produced at The Sweet Shop by director/designer animator/compositor Pete Circuitt, producer Penny Foster, executive producer Fiona King, VFX supervisor/compositor Nick Burridge, animation supervisor/animator Dan Brown, 2D painters/animators Charles Cumming and Eachen Chen, and compositor Dvir Kutson Gilboa.
See also the Dulux Weather House Weathershield ad produced at Clemenger BBDO and The Sweet Shop earlier this year.