Drambuie, the Scottish spirits brand, has unveiled a new advertisement as part of its A Taste of the Extraordinary integrated global marketing campaign. Launched in 2011, A Taste of the Extraordinary began with a print campaign framing the amber Drambuie bottle within an infinite, moonlit, monochrome landscape inspired by surreal art. The surreal world was designed as a visual metaphor for the depth and complexity of the drink and an invitation to consumers to discover Drambuie’s unique taste. “Extraordinary Bar”, the new television commercial, continues with the surreal theme.
The film opens in an unusual bar filled with a host of surreal characters. An extraordinary looking bartender invites the viewer to experience ‘a taste of the extraordinary.’ In a scene defying possibility he offers a glass holding ice and ginger beer upside down and pours the Drambuie bottle upwards into the glass. As he replaces the bottle onto the bar top it becomes a vast, monochrome floored landscape framed by a clouded night sky that moves rapidly. The Drambuie bottle casts a shadow on a wall through which the bartender moves and beckons the viewer. This acts as a portal into yet another extraordinary landscape in which strange characters (including one carrying a large egg) evoke the key ingredients of Drambuie (aged Scotch whisky, spices, heather honey) and, finally, the brand’s name. The film ends on three men chanting the three different syllables of Dram-boo-eee rhythmically while standing up in a rowing boat marooned in a surreal, arid landscape. Click on the image below to play the Drambuie Extraordinary Bar video in YouTube (HD)
The Extraordinary campaign was developed at Sell! Sell!, London.