Downy for Mean Joe Greene

Procter & Gamble continues its series of Downy television commercials featuring comedian Amy Sedaris in “Mean Joe Greene”, a television commercial airing during NBC’s pregame before the 2012 Super Bowl. The classic 1980 Coca Cola advertisement has been recreated with the bottle of Coke replaced with an offer of Downy Unstopables fresh in-wash scent booster, all to sort out his smelly jersey.

Downy Mean Joe Greene

Click on the image below to play the Downy Mean Joe Greene video, and the original 1979 Coke ad.

Downy Mean Joe Greene

Mean Joe Greene Credits

The Mean Joe Greene ad was developed at Grey New York by chief creative officer Tor Myhren, executive creative director Alice Ericsson, art director Gino Gianneschi, copywriter Anne Stesney, agency producer Judi Nierman, music producer Don McNally, account director Lisa Buckley, account supervisor Jeanne Cardillo, assistant account executive Kelly Norris and agency planner Laura Rowan.

Filming was shot by director Brendan Gibbons via Station Film with executive producer Tom Rossano, director of photography Bryan Newman, line producer Kate Sutherland.

Editor was Lawrence Young at No6. Sound was produced at Human Worldwide.