Downy for Mean Joe Greene
Procter & Gamble continues its series of Downy television commercials featuring comedian Amy Sedaris in “Mean Joe Greene”, a television commercial airing during NBC’s pregame before the 2012 Super Bowl. The classic 1980 Coca Cola advertisement has been recreated with the bottle of Coke replaced with an offer of Downy Unstopables fresh in-wash scent booster, all to sort out his smelly jersey.
Click on the image below to play the Mean Joe Greene video in YouTube
The Mean Joe Greene ad was developed at Grey New York by chief creative officer Tor Myhren, executive creative director Alice Ericsson, art director Gino Gianneschi, copywriter Anne Stesney, agency producer Judi Nierman, music producer Don McNally, account director Lisa Buckley, account supervisor Jeanne Cardillo, assistant account executive Kelly Norris and agency planner Laura Rowan.