Dow Hopeful for greener Olympics

Dow Chemical Company is launching the second phase of its Solutionism campaign with new work featuring its international sponsorship of the 2012 Olympic Games in London. A television commercial, “Hopeful”, and three print ads, “Straw”, “Pants” and “Pole Vault”, are designed to promote a greener, more sustainable Olympic Games. The Hopeful TV ad features a topiary character, a tree who demonstrates that even the planet has an Olympic dream. The campaign microsite,, will provide further information on the Solutionism/Olympics connection.

Dow Hopeful Topiary Fencer

Dow Straw print ad
Dow Jeans print ad
Dow Pole Vault print ad

Hopeful Credits

The Hopeful campaign was developed at Draftfcb Chicago by chief creative officer Todd Tilford, group creative director Jon Flannery, creative director Ron D’Innocenzo, art director Derek Julin, copywriter Terin Izil, group account director John Rossmiller, management director Susan Angell, account directors Hollie Platte and Betsy Ross, management director Amy Welter, account executive Quynh Hoang, agency producer EP-Ivo Knezevic, business manager Lisa Stevens and music supervisor Stump Mahoney.

Filming was shot by director Nacho Gayan via Skunk with executive producers Shelly Townsend, Matt Factor, Daniel Bergmann, producers Malachy McAnenny and Toni Moreno, director of photography Jan Velicky.

Post production was done at Rock Paper Scissors by editor Damion Clayton, assistant editor Will Butler, executive producer Carol Lynn Weaver, producer Angela Dorian.

Effects and finishing were produced at The Mill, New York, by producers Rachel Stones, Carl Walters, senior Flame artist Corey Brown, compositing team Rosalind Paradis, Dusty Diller, VFX supervisor Vince Baerstsoen, CG leads Ajit Menon, Vince Baerstsoen, CG team Cody Chen, Hassan Taimur, Tim Kim, Jules Janaud, colorist Fergus McCall.

Sound was produced at Sound Lounge by engineer Tom Jucarone and producer Dana Fairbairn. Music was produced at Beta Petrol by executive producer Bryan Ray Turcotte and composer/artist Paul Hogan.

Print ads were produced by photographer Vincent Dixon with retouching by Kilato.