Dove Chocolate is promoting larger repackaged milk chocolate and dark chocolate bars with “More To Love”, a television and online commercial lined with romance. Launched on the Dove Chocolate Facebook page and Dove Chocolate Promise Youtube channel, the commercial uses visual effects to connect the product with imagination and desire.
Click on the image below to play the More To Love video in YouTube (HD)
The More To Love campaign was developed at BBDO New York by chief creative officer David Lubars, creative group head Linda Honan, copywriter Sarah Crawford, art director Marianna Dutra, agency producers Amy Wertheimer and Elise Pavone, music producer Rani Vaz.
Music was produced at Search Party Music.