Doritos is running “Crash the Super Bowl” for the sixth year in a row, soliciting consumer-created commercials, calling for public votes at crashthesuperbowl.com. Five finalist videos were chosen from 6,100 entries to compete for a chance to win a $1 million cash prize, if the ad scores the number one spot on the USA Today Ad Meter. The maker of the ad voted by the public to air during the Super Bowl will be commissioned to work on a Doritos brand project with The Lonely Island, the Andy Samberg-helmed comedy group. A second spot, selected by a Doritos internal team, will also air during the Super Bowl. Posted here are the five finalists, along with the commercial which promoted the Crash The Bowl project.
Los Angeles freelance artist and director Joby Harris produced “Bird of Prey”, a comedy about a man who acts like a bird when he craves Doritos. Click on the image below to play the Bird of Prey video in YouTube (HD)
San Diego director Tyler Dixon made the Finger Licker Best Part ad for Doritos in 2011. He’s back with “Dog Park”, featuring two guys who use Doritos instead of dog treats. All the humans in the park realize what’s going on and start doing tricks just to score a Dorito. Click on the image below to play the Dog Park video in YouTube (HD)
Denver director Brad Scott, along with Nate Watkin and Eric Delgado, directed “Hot Wild Girls”. A guy wishes for three hot girls but is sent through an unexpected gift. Click on the image below to play the Hot Wild Girls video in YouTube (HD)
Virginia Beach director/graphic designer Jonathan Friedman and his brother Andrew produced “Man’s Best Friend”, complete with microsite, mansbestfriendcommercial.com and Twitter page @MBestFriend2012. A man comes across a Great Dane which appears to be up to no good. But with Doritos he hasn’t seen nuthin! Click on the image below to play the Man’s Best Friend video in YouTube (HD)
Los Angeles director Kevin T. Wilson is back with this third finalist video, following Casket (2010), Birthday Wish (2011) with “Sling Baby”. A smart ass boy taunts his grandmother with a packet of Doritos, from a distance. That distance means nothing the grandmother teams up with a baby in a sling with spring. Click on the image below to play the Sling Baby video in YouTube (HD)
The Crash the Super Bowl site and other promotional content was developed at Goodby Silverstein & Partners by producer Todd Porter.
Omnicom handled media.
Sound was produced at One Union by senior engineer Eben Carr.