Domestos Meet Phill Pace
Unilever is promoting Domestos toilet cleaner in Australia with a film featuring Phill Pace, a contender for the Mr Australia bodybuilder title. The film follows a typical day in the life for Phill as he trains at the gym, holds down a full time job and eats his way through protein and carbs. Phill’s fiancee Camilla, an actor, model, musician and dancer, talks us through what’s involved in preparing all the meals Phill is committed to consuming. The commercial finishes with Phill in the bathroom, and Camilla in the kitchen ready to use the Domestos.
The Domestos Meet Phill Pace campaign was developed at Droga5, Sydney, by art director/copywriter David Nobay, agency producer Paul Johnston, business director Liz Ainslie, account manager Liz Ainslie working with Unilever marketing team Anthony Toovey and Caroline Gregory.
Media was handled at Mindshare Australia.