Dollar Shave Club, a new start up company selling cheap razors, is growing business rapidly with what has become a viral video, “Our Blades Are F**ing Great”. Michael Dubin, CEO and co-founder of the company, appears in a 1:30 minute commercial explaining why people should pay for simple no-frills razors delivered in the mail. The company’s web site, dollarshaveclub.com, introduces prospective customers to three options, starting with the Humble Shave for $1 a month.
Click on the image below to play the Our Blades Are F***ing Great video in YouTube (HD)
Filming was shot by director Lucia Aniello via Paulilu Productions with producer Jake Cassidy, director of photography Chris Westlund, steadicam operator Arri Robbins, 1st AC John Heeg, key grip Eric Tolzmann, gaffer Caleb Busey, sound designer Chris Hall, bear/PA Jonathan Davis, and writer Michael Dubin.