Dodge is promoting the 2013 Dart with “How To Change Cars Forever,” a television advertising campaign taking the viewer through the whole design process, from all night brainstorm sessions to procuring the perfect celeb endorser, football star Tom Brady.
Click on the image below to play the video in YouTube (HD)
The How To Change Cars For Ever campaign was developed at Wieden+Kennedy, Portland, by creative directors Aaron Allen, Joe Staples, Michael Tabtabai, art director Devin Gillespie, copywriters Jared Elms and Justine Armour, head of production Ben Grylewicz, executive producer Corey Bartha.
Filming was shot by director Christopher Riggert via Biscuit Filmworks with managing director Shawn Lacy, executive producer Holly Vega, producer Youree Henley, director of photography Greig Fraser, and production designer Samantha Gore.
Editor was Kyle Valenta at Joint Editorial with executive producer Patty Brebner and producer Ryan Shanholtzer.
Music is “No Church in the Wild” by Kanye West and Jay-Z.