Fashion icon Jean Paul Gautier has released “Night and Day”, the first campaign in his role as creative director for Diet Coke. The campaign pays homage to many of Gaultier’s famous collections and will run throughout 2012. “Night” comes in a corset style reminiscent of Gaultier’s catwalk designs, embellished with a lace and fishnet design. “Day” was inspired by the designer’s signature Breton stripes with the red bottle cap resembling a French beret. A third design, “Tattoo”, will be released later in the year.
Jean Paul Gaultier said: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them. The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch”.
The Night and Day bottles are available in nine countries through Europe from today, including a collector’s set with limited-edition Diet Coke glass featuring the iconic Jean Paul Gaultier blue and white stripes.
A print advertising campaign, developed by Jean Paul Gaultier and photographer Stephane Sednaoui, represents the two bottles with a female model whose face is hidden behind an image of Jean Paul Gaultier.
From Paris Fashion Week, to behind the scenes with the Serial Designer. Experience the creation of the exclusive limited edition bottle designs for Diet Coke byJean Paul Gaultier. Soundtrack courtesy of Dragonette – I Get Around (Midnight Juggernauts Remix). Click on the image below to play the video in YouTube (HD)
See behind the scenes of the Diet Coke by Jean Paul Gaultier campaign shoot with Stephane Sednaoui. Click on the image below to play the video in YouTube (HD)
Click on the image below to play the Day and Night television commercial video in YouTube (HD)