Coca Cola celebrates the unsung heroes of film in “Credit”, a television commercial for Diet Coke launched during the 2012 Academy Awards. Not all stars appear on-screen. The ad celebrates script writers, those who audition for parts, art directors, camera crew and gaffers, stunt crews, wardrobe stylists, foley teams, billboard artists and finally the cinema audience. “Credit” is a love letter to the film industry, celebrating the extraordinary people who are part of the movie magic. “Stay Extraordinary”.
Click on the image below to play the Diet Coke Credit video in YouTube (HD)
The Credit ad was developed at Wieden+Kennedy Portland by creative director Hal Curtis, copywriters Charlie Gschwend, Jared Elms, Dan Kroeger, art directors Monica Taylor, Ben Carter, producer Chris Capretto, executive creative directors Mark Fitloff and Susan Hoffman, agency executive producer Ben Grylewicz.
Editor was Biff Butler at Rock Paper Scissors with post producer Angela Dorian, post executive producer CL Weaver.
Visual effects were produced at A52 by Flame artist Jesse Monsour, VFX producer Matt Olmon.