Diet Coke Credit

Coca Cola celebrates the unsung heroes of film in “Credit”, a television commercial for Diet Coke launched during the 2012 Academy Awards. Not all stars appear on-screen. The ad celebrates script writers, those who audition for parts, art directors, camera crew and gaffers, stunt crews, wardrobe stylists, foley teams, billboard artists and finally the cinema audience. The Diet Coke Credit commercial is a love letter to the film industry, celebrating the extraordinary people who are part of the movie magic. “Stay Extraordinary”.

Diet Coke Credit

Click on the image below to play the Diet Coke Credit video.

Diet Coke Credit Credits

The Credit ad was developed at Wieden+Kennedy Portland by creative director Hal Curtis, copywriters Charlie Gschwend, Jared Elms, Dan Kroeger, art directors Monica Taylor, Ben Carter, producer Chris Capretto, executive creative directors Mark Fitloff and Susan Hoffman, agency executive producer Ben Grylewicz.

Filming was shot by director Ellen Kuras via Park Pictures with executive producer Dinah Rodriguez, line producer Kelli Abraham.

Editor was Biff Butler at Rock Paper Scissors with post producer Angela Dorian, post executive producer CL Weaver.

Visual effects were produced at A52 by Flame artist Jesse Monsour, VFX producer Matt Olmon.

Music (Hooray for Hollywood) and sound were produced at Stimmung by composer Robert Miller, producer Peter Gannon, and mixed at Play by John Bolen.