Diesel has launched an advertising campaign for “Only The Brave Tattoo”, a new fragrance providing an alternative to the original “Only The Brave” which was released in 2009. The campaign, hosted on diesel-fragrance-factory.com, is centred around a commercial in which two men, one tattooed and the other clean skinned, are drawn to meet each other in a common spirit of risk taking and rebellion.
Click on the image below to play the Only The Brave Tattoo video in YouTube (HD)
Additional music demos made by Sizzer Amsterdam have been made available for download on the Diesel Facebook page.
The Only The Brave Tattoo ad was developed at Fred & Farid Paris by creative directors Fred & Farid, agency producers Emmanuelle Grenier, Sacha Adamon, and PR manager Alya Armali.
Music was composed by Captain Bee’s Knees at Sizzer Amsterdam, with music supervisors Michiel Marsman and Marcel A. Wiebenga.