Diesel has released an online video featuring sunglass-clad model dogs promoting the brand’s Spring/Summer 2012 Eyewear collection. The film strikes the pose of fashion and fragrance cinematography and transposes models for a rather unexpected cast of style-conscious slo-mo afghan hound, poodle, doberman and terrier. Based on four of the designs from the new collection, each set of eyewear is given its own unique attitude and environment: the glamourous Flirtini, the rugged Bad Max, the retro Love Bug and the cold-as-ice Steeling Bullet.
Click on the image below to play the Diesel Dogs video in YouTube (HD)
The Dogs campaign was developed at Poke London by agency producer Kate Duckham.