Diesel Eyewear on Dogs

Diesel has released an online video featuring sunglass-clad model dogs promoting the brand’s Spring/Summer 2012 Eyewear collection. The film strikes the pose of fashion and fragrance cinematography and transposes models for a rather unexpected cast of style-conscious slo-mo afghan hound, poodle, doberman and terrier. Based on four of the designs from the new collection, each set of Diesel Eyewear is given its own unique attitude and environment: the glamourous Flirtini, the rugged Bad Max, the retro Love Bug and the cold-as-ice Steeling Bullet.

Diesel Eyewear Afghan Hound

Click on the image below to play the Diesel Dogs video.

Diesel Eyewear Poodle
Diesel Eyewear Terrier
Diesel Eyewear Doberman
Diesel Eyewear Dogs

Diesel Eyewear Dogs Credits

The Diesel Dogs campaign was developed at Poke London by agency producer Kate Duckham.

Filming was shot by directing duo Tim & Joe at White Lodge, London, with executive producer Stephen Whelan and producer Serena Noorani, and director of photography David Procter.

Editing was done at Cut + Run, London. Post production was done at Studio 66, London. Music was composed by Major Tom.