Coles, the Australian supermarket chain, has brought in British comedian Dawn French to launch a new version of the FlyBuys loyalty card scheme. French appears in two television commercials delivering the new cards to Australian homes and walking through a Coles supermarket, encouraging viewers to make sure they open up their envelope to find their supercharged card.
Click on the image below to play the Dawn French Delivery video in YouTube (HD)
Click on the image below to play the Dawn French Supermarket video in YouTube (HD)
Coles customers will now earn one point for every dollar they spend, instead of two points for every $5. Coles is introducing My5, which gives Flybuys customers 10% off five products of their choice. Coles customers can go online and convert points to Flybuys dollars.
The Dawn French campaign was developed at Big Red, Melbourne.