Dark Matter Coffee

Astronaut Studio, a brand agency in South Dakota, sent out “Dark Matter”, a custom blend of small-batch roasted coffee with original package design developed as a 2011 holiday gift for clients, partners and vendors. The image of the winged horse, inspired by the Pegasus constellation, was formed with actual coffee grounds. The concept and design is a deliberate play on the agency’s astronomical brand identity.

Dark Matter Coffee Packaging


Dark Matter Coffee Packaging Pegasus

Dark Matter Coffee Packaging

Dark Matter Coffee Packaging

Credits

The Dark Matter Coffee packaging was designed at Astronaut Studio, Sioux Falls, South Dakota, by creative director/copywriter Greg Veerman, art director Andrew Brynjulson and executive producer Wendy Johnson.

Filed under: Design

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