The Dallas Addys 2012, held earlier this month by Dallas Advertising League, had obsession as their theme. Nine videos remind us that people who work in advertising tend to become obsessed with their field. “Luckily, obsession has its place at the 2012 Dallas ADDY’s.
A creative director delivers a stern lecture to his young son who has drawn a mural on the wall at home. “Keep this up and you might be a copywriter”. Click on the image below to play The Mural in YouTube (HD)
Sitting in adoption bureau an advertising guy just can’t resist switching into casting mode. Click on the image below to play the Baby Casting video in YouTube (HD)
A woman heads towards childbirth after nine months of detailed obsessive production. Click on the image below to play the Production video in YouTube (HD)
A psychologist’s Rorschach test becomes a chance for a detailed creative analysis. Click on the image below to play The Critique in YouTube (HD)
Fast food drive through turns into copywriting practice for an obsessive diner. Click on the image below to play the Special Order video in YouTube (HD)
A client’s request for changes in a project lead to a toddler-style tantrum at the agency. Click on the image below to play The Tantrum in YouTube (HD)
Empty wall space must be filled in before lunch at the agency. Click on the image below to play the Walls video in YouTube (HD)
A choice between cleaning one’s snotty face and saving that brilliant idea? Only one choice for the obsessive commuter. Click on the image below to play The Sneeze in YouTube (HD)
Shower takes the obsession for inspiration into new spaces. Click on the image below to play The Shower in YouTube (HD)
The Obsession campaign was developed at TM Advertising by group creative directors Shep Kellam, Bernard Park, digital creative director James Helms, senior copywriter Krista Hogg, copywriter Courtney Pulver, art director Ryan Beals, director of broadcast production Hal Dantzler, senior broadcast producer Stephanie Murdoch.
Post production was done at charlie uniform tango by executive producer Lola Lott, executive producer Mary Alice Butler, editors Travis Aitken, Alex Campos and Deedle Lacour, audio engineer Jake Kluge, VFX artists Allen Robbins and Nicole Brieger.