D&Ad Yellow Pencils 2012

The 2012 D&AD Awards have awarded 66 Yellow Pencils to the best of the world’s design, advertising and communications work. Significant winners were JWT Shanghai, which scooped three Yellow Pencils for its “Samsonite Suitcase” work in Press and Outdoor and JWT Melbourne, which won two Yellows for its Melbourne Writers Festival “Wi-FiCTION” campaign. Other campaigns to win more than one of the coveted awards included LOWE/SSP3 for the Colombian Ministry of Defence, Dentsu Tokyo for Honda Motor’s “internavi”, Ogilvy Johannesburg for Multichoice/M-Net’s “MK is” campaign and Be Bravo for its work with Leica. British publisher, Laurence King and Marion Deuchars gained two Yellow Pencils in Book Design and Illustration for “Let’s Make Some Great Art”, as did W+K London for its Kaiser Chiefs “Bespoke Album Creation Experience”.

D&AD Yellow Pencils


Ikea Rent Direct, 303 Group Sydney, Integrated Campaigns
Melbourne Writers Festival Wi-Fiction, JWT Melbourne, Mobile Campaigns & Mobile Advertising, Writing for Mobile Marketing


Nike Addiction, F/Nazca Saatchi & Saatchi, Brazil, Direction for Film Advertising, Cinematography For Film Advertising


Shanghai QingCongQuan Training Center, QingCongQuan, The Distance Between Mother and Child, Installations
Samsonite Suitcase Heaven and Hell, JWT Shanghai, Press Advertising, Poster Advertising/Existing Sites, Art Direction for Press Advertising


Ministry of Defense, Rivers of Light, PAHD, LOWE/SSP3, Colombia, Direct Response/Ambient
Ministry Of Defense, PAHD, Operation Christmas, Lowe/SSP3, Colombia, Ambient


Nokia Nokia N9, Consumers Finland, Interactive Design for Products


CANAL+, The Bear, BETC Euro RSCG, TV Commercials 61-120 seconds, Direction for Film Advertising, Editing for Film Advertising, Special Effects for Film Advertising
Etienne de Crecy, NO BRAIN, Les Télécréateurs, Dim Mak Records, France, Music Videos
Greenpeace A New Warrior, DDB Paris, Interface & Navigation for Websites & Digital Design
El Nino, Kitsuné, Is Tropical, The Greeks, Music Videos


Gallery Leta / Daigo Daikoku, 100 Graphics of Anatomy Chart, Nippon Design Center, Catalogues & Brochures
Honda, internavi, Dots Now, Dentsu Tokyo, Websites
Honda, internavi, Connecting Lifelines, Digital Design
NHK (Japan Broadcasting Corporation), 2355-ID, Euphrates, TV Promotions & Programme Junctions


Lego Singapore, Lego, Ogilvy & Mather Malaysia, Posters (Graphic Design)


Philips Obsessed with Sound, Tribal DDB, Sound Design & Use of Music for Websites & Digital Design
TNT Post (Dutch Post Office), City of the Netherlands: the future in motion, Gummo, Stamps

New Zealand

New Zealand Transport Agency (NZTA), Ghost Chips, Clemenger BBDO, Earned Media Campaign


Kandia Dulce, American Rom, MCcann Erickson Bucharest, Integrated

South Africa

Mercedes-Benz, Attention Assist Campaign, Net#work BBDO, Johannesburg, Writing for Radio Advertising
Multichoice/M-Net, MK, MK is, Ogilvy Johannesburg, Channel Branding & Identity, Multi Platform Branding & Promotions
Nelson Mandela Foundation, Martin Luther King Jnr. and Nelson Mandela, Grey Advertising, Sound Design & Use of Music for Radio Advertising


Hi3G Access, 3, 3LiveShop, B REEL, Digital Design
Vastrafik, Tram Sightseeing app, Forsman & Bodenfors, Digital Design

United Kingdom

The Kaiser Chiefs Bespoke Album Creation Experience, Wieden + Kennedy UK, Integrated, Digital Solutions & Use of Social Media
Channel 4, Street Summer, 4creative, Multi Platform Branding & Promotions
Diageo, Johnnie Walker 1910 Commemorative Edition, LOVE, Packaging Design
Heineken Star Player, AKQA London, Mobile Interaction & Experience
Heineken STR Bottle, Iris Nation, Packaging Design
Vitra, Tip Ton, BarberOsgerby, Furniture Design
Barnardo’s, Life Story, BBH, TV Commercials 61-120 seconds
EMI / Virgin Records, Laura Marling, A Creature I Don’t Know, Illustration for Design
GE, LIVING MASTERPIECE, AMV BBDO, Brand Experience & Environments
General readers, Don DeLillo series, Pan Macmillan, Book Front Covers
Heineken, John Smith’s Commemorative Plate, TBWA\London, Poster Advertising/Free Format
Laurence King Publishing/Marion Deuchars, Let’s Make Some Great Art, Entire Books, Illustration for Design
VO5, Pageant 90″, Alberto Culver, Euro RSCG London, Direction for Film Advertising, Use of Music for Film Advertising
PepsiCo, Doritos, Dips Desperado, AMV BBDO, Direction for Film Advertising
TalkTalk Homes Within Homes, CHI & Partners, Production Design for Film Advertising
PG Tips – Aaah, Factory Studios/Mother, Sound Design for Film Advertising
BBC Wonderful World, RKCR/Y&R (Rainey Kelly Campbell Roalfe), Use of Music for Film Advertising

United States

American Express OPEN, Small Business Gets an Official Day, Crispin Porter + Bogusky Boulder, Integrated Digital Campaigns
Bloomberg Businessweek, Steve Jobs 1955-2011, Entire Magazines
K-Swiss: Micro Tubes – MFCEO, 72andSunny, Web Films
3 Dreams of Black, Rome, Mirada, Animation for Websites & Digital Design
Blur, Sony Pictures/Feature Director: David Fincher, The Girl with the Dragon Tattoo, 2011, The Girl with the Dragon Tattoo, Cinema Title Sequences
Leica Radio Campaign, Be Bravo, Radio Advertising Campaigns
Leica – Picture Day, Be Bravo, Radio Advertising over 30 seconds
Manchester Orchestra Simple Math, Columbia, Pretty Bird/Daniels, Special Effects for Music Videos
Chipotle, Back To The Start, Nexus Productions, Animation for Film Advertising
Jim Beam, Parallels, Morton Jankel Zander (MJZ), Cinematography for Film Advertising
Fiat USA, Fiat 500, Get Ready, Mirada, Editing for Film Advertising
Hahn Super Dry, Super In. Super Out., Morton Jankel Zander (MJZ), Production Design for Film Advertising

Filed under: Awards, D&AD Awards