Credit Suisse is partnering with the UK National Gallery to promote “Metamorphosis”, the gallery’s Titian exhbition. The campaign centres on a short film inspired by two paintings by Italian Renaissance painter Titian, “Diana and Actaeon” and “The Death of Actaeon”, each in turn inspired by Latin poet Ovid’s Metamorphoses. Metamorphosis: Titian 2012 is a multi-faceted experience celebrating British creativity across the arts, bringing together a group of specially commissioned works responding to three of Titian’s paintings which depict stories from Ovid’s epic poem ‘Metamorphoses’. Actress Anna Friel appears as a modern version of Diana, goddess of hunting living in a contemporary British country house, encountered while bathing by a modern Actaeon played by Ed Speelers. Once again, as in Ovid’s original poem, the young man is turned into a stag and shot.
Click on the image below to play the video in YouTube (HD)
The Metamorphosis: Titian exhibition features new work by contemporary artists Chris Ofili, Conrad Shawcross and Mark Wallinger, including sets and costumes for three new ballets at the Royal Opera House. Leading poets including Seamus Heaney, Wendy Cope, and Patience Agbabi have also responded to Ovid’s text and Titian’s paintings.
Click on the image below to play the Metamorphosis Set video in YouTube (HD)
The Metamorphosis advertising campaign was developed at Euro RSCG London by creative director Marcel Steiner copywriter Gerry Moira, art director Dave Burn, art director Claire Sweeting, planning director Andrew Quin, account manager Jesper Lofgren, agency producer Jodie Sibson Potts.
Editor was Ross Hallard at Trim. Post production was done at Absolute Post by lead Flame artist Phil Oldham, lead CG artist Matt Burn, producer Dan Bennett, 2D assist team Zdravko Stoitchkov and David De Min, CG assist team Huggy Stephens, Dorrell Lynch, Ben Griffin, Frank Egan and Christina Castelo-Branco.
Media was handled by MPG.