Credit Suisse is running “Clients”, a print, online and out of home advertising campaign focusing on its clients, highlighting the bank’s commitment and reputation of being a trusted financial partner that helps clients achieve their goals. The campaign features a range of Credit Suisse’s clients from across the world to bring to life the marketing strategy and to illustrate how the bank is helping businesses with real examples. The campaign site, creditsuisse.com/clients, features the print ads, image galleries, rich media and backgrounds on each client. Credit Suisse clients featured are US fashion designer Jen Kao, luxury travel and business accessory manufacturer Tumi, Tuscan winery Frescobaldi, Swiss confectionery company Lindt, Italian electric scooter manufacturer Oxygen, Italian industrial group Maccaferri, Chinese search engine Baidu, Swiss design company Akris, Swiss design company, Swiss jewellery company Bucherer, insurance company Metlife, a global insurance company, and international travel agency Kuoni.
This mesmerizing time-lapse sequence covers the whole set build from start to finish and shows how ancient Northumberland woodland was transformed into the setting for a magical underwater dinner party inspired by Jen Kao. Click on the image below to play the video in YouTube (HD)
The Credit Suisse clients site includes a 360 degree panorama of the Jen Kao shoot.
Watch a video with background information on Frescobaldi and the photo shooting. Click on the image below to play the video in YouTube (HD)
This making-of video, featuring interviews with photographer Miles Aldridge and Lindt CEO Ernst Tanner, tells the story of how two memorable images were created for the Lindt ad. Click on the image below to play the video in YouTube (HD)
Oxygen’s electric scooters are leaving the fossil fuel era behind. Follow the journey back in time to discover how the prehistoric landscape for the ad photo was created. Click on the image below to play the video in YouTube (HD)
See how two images of Venice’s famous Canale Grande, a photograph and a painting by Venetian painter Canaletto, were combined to create the Maccaferri ad. Click on the image below to play the video in YouTube (HD)
Watch the Video featuring Albert and Peter Kriemler, who give an insight on Akris and their cooperation with Credit Suisse. Photography was shot in the Disney Opera House in Los Angeles, designed by world renowned architect Frank Gehry. Click on the image below to play the Akris Behind the Scenes video in YouTube (HD)
See how photographer Gregoire Alexandre and his team created Zermatt’s summer snowscape (Snowdome and Matterhorn) in a studio in Southwest London. Click on the image below to play the video in YouTube (HD)
Watch a video on how the Kuoni photo shooting was conducted. Click on the image below to play the video in YouTube (HD)
The Bucherer shoot took place at Wrotham Park, a neo-Palladian country house in Hertfordshire, 15 miles north of London. Over 400 of Bucherer’s iconic blue jewellery boxes were used to create the model. Over £600,000 worth of Bucherer jewellery was on set on the day of the shoot, as were two guards.
The Credit Suisse Clients site has a special animation featuring Snoopy’s round of golf on the moon.
The Credit Suisse Clients campaign was developed at Euro RSCG London by creative chairman Gerry Moira, creative director/art director Dave Burn, copywriter Tim Langford, and art director Phil Beaumont. Media was handled by MPG.
Photography is by John Offenbach (Frescobaldi) with Happy Finish retoucher Rainer Usselmann, Tim Walker (Jen Kao), Erik Almas (Oxygen), Andy Glass (Maccaferri), Peter Lippmann (Kuoni), Gregoire Alexandre (Zermatt), Miles Aldridge (Lindt), David Ellis (Akris), Sacha Goldberger (Bucherer) with model maker Carmel Said. Paper sculpture for the Baidu ad was by Jeff Nishinaka.