Sensation Salsa, the new Doritos flavour is being promoted in the Benelux (Belgium, the Netherlands, and Luxembourg) in Skip or Trip, an interactive campaign giving young people the chance to invite two complete strangers to form a threesome with them. If these two strangers do not respond within 9 hours, they will be stuck with each other on a Late Night Triangle Trip to Moscow, Istanbul and Berlin, to experience the nightlife each city has to offer. Skip or Trip is played on a night version of Google Maps in which young people can locate themselves (addresses) on the map. They are given the opportunity to form exciting threesomes, in the wee-hours of the night, with whom to discover the nightlife of Moscow, Istanbul and Berlin. Check out: doritos.nl
Click on the image below to play the Skip or Trip Intro video in YouTube (HD)
Credits
The Threesome campaign was developed at Fitzroy, Amsterdam.
