Genius Labs in-house creative department has prepared a Valentine’s Day ad to promote their new brain supplement “Cram It!”. The campaign, promoting mental health for all, features Cram It! bottles staked in the shape of a heart, with a special Valentine’s Day message: “Give A Whole Lot Of Love To Your Mental Health!”. The ads appeared this week in online banner advertisements across the USA, aimed at college students, along with a Facebook e-card and poster advertisements.
The CramIT Valentine’s Day campaign was developed in house at Genius Labs by art director/designer Olesya Ianovitch, copywriter Keith Robison and photographer Rachel Link.