Coopers, the South Australian brewing company, has launched “Life After Dark”, a handcrafted billboard using luminous UV paint to create a collection of images celebrating the creative types that come together once the sun has gone down. Based on the corner of Brunswick St and Rose St, Fitzroy, Melbourne, the billboard promotes Coopers Dark Ale with a blank canvas through the day and an eclectic mix of nightlife inspired imagery revealed at night. Similar to the way Coopers Dark Ale is handcrafted using the finest ingredients, the Life After Dark billboard has been handcrafted by world-renowned, Chicago based street artist and illustrator, Pose (MSK) at a secret location in Adelaide. The campaign includes a three part video series that can be viewed on the website, LifeAfterDark.com.au along with a heavy dose of social, digital and magazine media.
Click on the image below to play the Pose X video in YouTube (HD)
Click on the image below to play the Handcrafted video in YouTube (HD)
Click on the image below to play the Life After Dark video in YouTube (HD)
The Life After Dark campaign was developed at kwp! Advertising by creative director James Rickard, creatives Matt Minear, Michael Gagliardi , media planners Natalie Morley, Catherine Paglia, Nick Ryder, account team Lucy Noblet, John Baker, production team Micky Grant, Nic How, Peter Jones at SignStyle, artist Pose at MSK, finished art producer Jodie Kunze, film director Dan Peters and sound engineer Scott Illingworth at BestFX.