Converse has launched “DoYaThing”, an integrated advertising campaign Gorillaz, Andre 3000, and James Murphy. “DoYaThing”, part of Converse’s ongoing Three Artists. One Song series, fuses the animated world of Gorillaz with real life footage, featuring the animated Gorillaz members Murdoc, 2-D, Noodle and Russel along with graphic interpretations of Andre 3000 and James Murphy. The campaign, online at bit.ly/DoYaThing, features the Gorillaz Converse shoe range and the downloadable track.
Click on the image below to play the DoYaThing video in YouTube (HD)
Click on the image below to play the Making Of video in YouTube (HD)
DoYaThing was produced at HSI London, Passion Pictures and Passion Paris by director Jamie Hewlett, producer Cara Speller, director of photography Simon Thirlaway, editor Seb Monk and VFX supervisor Neil Riley.
Animation was produced at Fortiche Studio, Paris, by directors Jerome Combe, Arnaud Delord, Pascal Charrue, producers Erika Forzy, Emilie Walmsley, Samantha Plaisted.