Comcast is promoting XFINITY as the platform of choice for access television, internet and voice services using a wide range of devices in “More”, a commercial combining live action, design and visual effects. Bookended by shots of a house, featuring Particle, the Tendril studio dog, the narrative of the spot conveys how all the members of a single household simultaneously and effortlessly use bandwidth on various devices.
Click on the image below to play the More video in YouTube (HD)
The XFinity campaign was developed at The Martin Agency, Richmond, by chief creative officer John Norman, creative directors Jon Willard and Jesse Gazzuolo, associate creative director John Szalay, group creative director Fabio Costa, senior copywriter Deric Nance, executive broadcast producer Brett Alexander, senior broadcast producer/production supervisor Kerry Ayers, broadcast producer Meredith Knight, associate broadcast producer Shannon Alexander, junior producer Andrew Campbell, group account director Rich Weinstein, account director Liz Taylor, senior account executive Stephanie Shaw, senior project manager Lassister Stone, associate director of integrated production business management Lana Lawson, group talent and education manager Juanita McInteer.
Filming was shot by directing team Tendril via Blacklist with executive producer Andrew Linsk, producer Alexander Unick, associate producer Sophie Gate, creative directors Chris Bahry and Alexandre Torres, Tendril executive producer Kate Bate, Tendril producers Anne Deslauriers and Jennifer Cursio, director of photography Chris Mably, editor Steve Manz, exterior environment modeling, textures and lighting team Marek Denko and Peter Sanitra, interior environment modeling and design team Kim Leow, Marcin Porebski and Andrew Vucko, interior lighting and rendering artist Brad Husband, 3D animation team Kim Leow, Ben Pilgrim and Marcin Porebski, compositors Patrick Coffey, Justin Lee and Rodney Dowd, 2D animator Andrew Vucko, pitch team Chris Bahry, Luis Guilherme, Leo Mateus, Vini Nascimento and Alexandre Torres.
Music is “Cloud 9″, written and performed by Ane Trolle, lead singer of Danish group Lucy & The Cloud Parade.