Coles celebrates being the official supermarket of the Australian Olympic team at the 2012 Olympics with “Cathy Spirit”, a television commercial featuring a young runner and the Olympics veteran Cathy Freeman. A young woman races across an open field inspired by the Bruce McAvaney’s commentary on Cathy Freeman’s 400 metre gold-winning sprint at the Sydney 2000 Olympics. The two runners meet briefly in the field. Cathy Freeman is brand ambassador for the Coles Sports for Schools program.
Click on the image below to play the Cathy Spirit ad in YouTube (HD)
The Cathy Spirit ad was developed at Big Red.
Media was handled by Mediabrands agency MBThree.