Coca Cola is once again connecting Coke Zero with the launch of the new James Bond movie, Skyfall, with a television commercial “Unleash the 007 In You”. The hero of the new Coke Zero campaign has a mission, to get the girl of his dreams against all odds, fired on by Coke Zero and one of the most emblematic of the James Bond icons, ‘The James Bond Theme’ music. When he drinks Coke Zero, he unlocks the 007 in himself and immediately hums the ‘James Bond Theme’. It inspires him to push the boundaries and live with the confidence and drive like 007, demonstrating the belief that there is a little Bond in all of us. The campaign is being promoted with the Twitter hashtag #CokeZero007.
Click on the image below to play the Unleash the 007 video in YouTube (HD)
The Unlock the 007 campaign was developed at Publicis Conseil, Paris, by creative directors Anne De Maupeou and Steve O’Leary, copywriter Antonin Jacquot, art director Philippe D’Orgeville, account manager Cécile Lejeune, Candice Corre, Hugo Takacs, Philippe Martin-Davies.