Coca Cola Camaritas

Coca Cola is running “Camaritas”, a Latin American television and online advertising campaign featuring security camera footage from around the world. Set to the song “Give A Little Bit”, the 1977 hit by Supertramp, the clip shows people engaging in acts kindness, bravery and fun, including kiss stealers, music addicts, honest pickpockets, attacks of friendship, potato chip dealer, generous gangs, volunteer firefighters, rebels with a cause, terrorists of peace. The ad recently won a Gold at the El Sol Festival Iberoamericano de la Comunicación Publicitaria in Bilbao.

Coca Cola Camaritas Security Footage - Let's Look at the World a Little Differently


Click on the image below to play the video in YouTube (HD)

Credits

The Camaritas campaign was developed at Young & Rubicam Buenos Aires.

Y&R Argentina creative director Martin Mercado explains the thinking behind the campaign. “People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture.”

“We want to remind people that acts of kindness and bravery are taking place around them all the time,” said Guido Rosales, advertisement director for integrated marketing comms of Coca-Cola Latin America.

Filming was shot by director Maxi Blanco via Landia, Buenos Aires.

Music, “Give a Little Bit” was written, composed and performed by Roger Hodgson.

Coca Cola Camaritas

Coca Cola Camaritas

Spanish Script

Las cámaras de seguridad del mundo también captan…
Ladrones de besos.
Adictos a la música.
Soldados inofensivos.
Carteristas Honestos.
Y traficantes de papas fritas.
Ataques de amistad.
… de Amor…
… y de bondad.
Pandillas generosas.
Bomberos Voluntarios.
Rebeldes con causa.
Y terroristas de la Paz.
Muchos locos sueltos…
… y algunos héroes locos

  • Rissa Ciociola

    Si la canción “Give A Little Bit” da alegría en este video, que tiene ver esta canción en vivo. Roger Hodgson llega a Marbella, España el 16 de julio en el Festival Starlite. Va a hacer muchos amigos, escuchar música hermosa, sorprendente y crear momentos te prometo se quiere nunca se olvida. Espectáculos y entradas aquí:
    RogerHodgson(dot)com/documents/tour(dot)html
    facebook(dot)com/rogerhodgsonofficial
    rogerhodgsonstore(dot)com
    YouTube: MrRogerHodgson

  • Rissa Ciociola

    Roger Hodgson wrote the song “Give A Little Bit”, words that have led people all over the world together in peace and love. He will perform this song on his Breakfast In America World Tour. Other wonderful songs include “Dreamer”, “In Jeopardy”, “Had A Dream” & many more. Come along with me to the concert! To buy tickets & see tour details: RogerHodgson(dot)com/documents/tour(dot)html, see his albums at RogerHodgsonStore(dot)com. ‘Like’ him on Facebook for updates – RogerHodgsonOfficial.