Clipper Tea is running “Clipper Tea Cup Conga”, an integrated advertising campaign promoting the brand’s range of Fairtrade and organic Everyday Teas. A 20-second stop frame commercial features a never-ending conga line of mugs joyously dancing past a box of Clipper Everyday Tea while being filled with tea bags and hot water from a kettle. The IT Crowd’s Katherine Parkinson invites viewers to get their 10 free tastes and join in with one million other people who have already discovered the Big, Bright taste of Clipper.
Click on the image below to play the Conga video in YouTube (HD)
The starting point for developing the ad was the fact that Clipper was the fastest growing everyday tea brand of 2011. Cups all over the country are lining up to be filled with delicious Clipper tea. The conga-line concept has been extended through the line into a wider campaign which includes on-pack promotions, national sampling activity and a social media campaign along with experiential activity planned at festivals throughout the summer. Existing Clipper-lovers were invited to send a picture of their favourite mug and say why it should feature in the ‘Clipper Conga’. The winner, whose own mug appears in the conga line, attended the commercial shoot at the end of March, and also enjoyed a special afternoon tea courtesy of Clipper.
Click on the image below to play the Behind the scenes video in YouTube (HD)
The Conga Line campaign was developed at WARL, London.
Animation was produced at Aardman, London, by director Daniel Cohen, producer Laura Pepper, production manager Mike Gifford, production coordinator Louise Johnson, art director/set builder Paul Galloway, set builder Sean Taplin, animator Martin Davies, director of photography Sam Morris, camera assistant Joe Maxwell, rigger Nick Herbert, sparks team Andy Woodland, Guy Holme, CGI lighting artist Tim Brade, CGI SFX artist Nathan Guttridge, CGI compositing and SFX team Bram Ttwheam, Jim Lewis, Paule Quinton, Francisco Jose Palomares Pozas and Dave Corfield.
Media was handled by The Media Shop.