Clear The Way The Internet Should Be

CLEAR, a 4G internet service provider in the USA with no long-term contracts, no data limits and flexible-pricing plans, is running an advertising campaign, “The Way The Internet Should Be”. The television commercials at the centre of the campaign, “Shirts” and “Magician”, feature unlikely scenarios reinforcing the company’s message.

Clear 4G Shirtless

Click on the image below to play the Shirts video in YouTube

Click on the image below to play the Magician video in YouTube


The Way The Internet Should Be campaign was developed at Venables Bell & Partners by executive creative director Paul Venables and Will McGinness, copywriter Will Gorman, art director Jason Warne, director of integrated production Craig Allen, agency producer Mandi Holdorf.

Filming was shot by director Aaron Ruell via Biscuit Filmworks with director of photography Peter Donahue, executive producers Holly Vega and Shawn Lacy, producer Tracy Broaddus.

Editor was Geoff Hounsell at Arcade Edit. Visual effects were produced at Airship Post by producer Marguerite Olivelle.

Sound was designed at 740 Sound Design by Eddie Kim. Music was produced at Beacon St.