CLEAR, a 4G internet service provider in the USA with no long-term contracts, no data limits and flexible-pricing plans, is running an advertising campaign, “The Way The Internet Should Be”. The television commercials at the centre of the campaign, “Shirts” and “Magician”, feature unlikely scenarios reinforcing the company’s message.
Click on the image below to play the Shirts video in YouTube (HD)
Click on the image below to play the Magician video in YouTube (HD)
The Way The Internet Should Be campaign was developed at Venables Bell & Partners by executive creative director Paul Venables and Will McGinness, copywriter Will Gorman, art director Jason Warne, director of integrated production Craig Allen, agency producer Mandi Holdorf.