Citroën has brought together the popular transformer robot from earlier commercials to sing in “Robots Chorus”. Seven metallic androids put their musical creativity to the test as they sing and play guitar alongside their human counterparts in a “Live Aid” inspired studio recording session.
Click on the image below to play the Citroen Robots Chorus video in YouTube (HD)
The Robot Chorus ad was developed at Agence H, Paris, by creative director Gilbert Scher, art directors Luca Cinquepalmi and Marco Venturelli, copywriter Gilbert Scher, agency producers Christopher Thiery and Julie Malet, working with Citroën marketing team Jean-Marc Savigné, Johann Varin and Alexandra Wettling.
Editor was Matthew Griffiths at Cycle Media.