Citroen’s hydropneumatic suspension system is featured in “Puzzle”, a print advertisement developed in Belgium. Citroen’s Hydractive Suspension III+ allows the suspension computer to automatically control ride height. A high speed the suspension is lowered to reduce drag and at low speeds on bumpy roads the ride height is raised. The print ad shows a car driving along a road surrounded by rocky terrain, a jigsaw puzzle piece missing in the road, replaced with a piece below. “A world exclusive for the Citroën C5. Learn all about it on citroen.be”.
The Citroen C5 Puzzle campaign was developed at Euro RSCG, Brussels, by creative directors Hugo Battistel, Stéphane Daniel, creatives Heidi Van Damme, Sébastien Van Reet, account team Juan Vanhufflen and Melanie Dalla Riva, with photography, retouching and 3D work done at Shimera Studio.