Cili Pizza in Space

Lithuanian pizza restaurant chain Čili celebrated its 15 year anniversary by launching a 20 cm diameter Haawaiian pizza into space, along with cameras, power supply and a parachute for safe landing. Lifted by a helium-filled meteorological ballon the pizza reached 33 km in height over two hours, dealing with temperatures of -60˚C (-76 Farenheit). After the balloon burst the frozen pizza dropped back to Lithuania to be found with GPS tracking. The Hawaiian flavour was the overwhelming choice of fans on the Cili Facebook page.

Cili Pizza in Space


Click on the image below to play the video in YouTube (HD)

Credits

The Pizza in Space campaign was developed at Open Initiative, Vilnius, Lithuania.

Music is Shoelaces by The Submarines.

Filed under: Ambient, Commercials, Interactive

Tagged:

Location:

  • http://unapausaparalapublicidad.wordpress.com Odi Montero

    Another brand that sends their products into the space?