Churchill with Martin Clunes

Churchill Insurance is revamping its nodding dog brand mascot with a new marketing campaign starring actor Martin Clunes. The TV ads feature a new animatronic Churchill dog partnering with Clunes to come to the rescue of the accident-prone residents of a sleepy village, on a motorbike and sidecar. The 60-second Churchill with Martin Clunes clip, which carries the new tagline, “For great personal service, chat to Churchill”, was launched on 26 December and executions will run through until April, with online engagement provided through Churchill’s Youtube channel (thechurchilldog) and following him on Facebook.

Churchill with Martin Clunes

In “New Dawn”, Churchill the dog and Martin Clunes team up for a ride on a motorbike and sidecar. As they drive through the village they help a number of locals, including a farmer who drops some eggs, a man who’s lost his kitten and a handyman painting a fence! Click on the image below to play the New Dawn video.

As Martin Clunes reads his copy of “Home and Kennel” magazine he is bombarded with leaflets advertising things he doesn’t want. What he really wants is Churchill’s new home insurance offer.

In “Bogof” Martin Clunes explains to Churchill the dog how he likes a special offer… but he doesn’t really like pickled eggs!

Churchill with Martin Clunes Credits

The Martin Clunes campaign was developed at WCRS, London, by creative directors Jo Moore and Simon Robinson, creatives Jane Briers and Dave Cornmell, Steve Hawthorne and Katy Hopkins, agency producer Eileen Stevens, agency production assistant Lizzie Mabbott, account team Simon Peck and Heather Cuss.

Media was handled by Mediacom.

Filming was shot by Dominic Brigstocke via Tomboy Films, London, with producer Glynis Murray.

Editor was Matt Chodan at The Assembly Rooms. Post production was done at Glassworks.

AUdio post production was done at Angell Sound by Nick Angell. The animatronic Churchill was built by Artem.