Chuck, the irreverent and unflappable Chupa Chups mascot, takes his Life Less Serious message to infinity and beyond in “Spaceship”, a commercial being shown through the Asia and Pacific regions. Armed with his trusty Chupa Chups, Chuck has a supernatural ability to go through any situation with an unmatched sense of unseriousness, including being abducted by a tiny alien spaceship.
Click on the image below to play the Chupa Chip Spaceship video in YouTube (HD)
The worldwide phenomenon of Chuck gave rise to the creation of Chuck Studios earlier this year, a long-term commitment to leverage Chupa Chups’ IP in social gaming.
The Chupa Chup Spaceship ad was developed at BBH Asia Pacific, Singapore, by regional creative director Steve Elrick, deputy creative directors Adrian Chan and Douglas Hamilton, engagement planner Lindsey Cummings, strategic planner Alexis deMontaigu, business director David Webster, associate account director Joanna Yeo, account executive Samantha Dalton, broadcast producers Daphne Ng and Richard Mayo-Smith.