The 2012 Chip Shop Awards winners were announced this last week, recognising the cleverest, funniest, and worst taste advertising of the year. The awards focus on ideas, allowing for concepts that have not been run or even accepted by a client. Winners of chips this year include a campaign against suicide on railway tracks and a free snowman from Ikea. See the site chipshopawards.com for the vinegars, nominations and further credits.
The Big Chip (Grad Prix) went to Elvis Communication, London, for “Considerate Suicide”, a poster campaign that could never be run.
The Chairman’s Award went to Steve Lownes for “Free Snowman”, an outdoor ad for Ikea.
Best Use of Plagiarism goes to JohnPaulGreen for “Every Lidl Helps”.
The People’s Choice Award went to Creative Vein for “Stop Childhood Obesity”.
Best Use of Shocking Copy goes to IAS b2b Marketing for “Bobby Aged 7″ and Not News International for “Same shit, different day”.
Best Politically Incorrect goes to Big Communications for “Bucket” and Elvis for “Considerate Suicide”.
Best Use of Bad Taste goes to C21 for “Heart Stopping Moments”, Fortune Cookie for “The Jacko Range” and Elvis for “Considerate Suicide”.
Best Work for any Brand you Haven’t a Hope of Winning goes to Bonafide Creative for “Flogging a horse” and Greg and Thomas for “Hard Kid”.
Best Work for a Brand you Have but Haven’t a Hope of Running goes to Vital for Barclays Student Insurance.
Best Remake of an Existing Advert goes to Fresh for “It has to be…” Click on the image below to play the It Has To Be… video in YouTube (HD)
Best Reject goes to Vital for Audi Christmas Window and EHS 4D Group for “Vin by Van”.
Best Ad Applied to an Unusual Medium goes to Fifth Ring for “I doo doo” and Spank for “Volvo S60 Dodgems”.
Best Advert Applied to a Mobile Medium goes to .99 Enterprises for “Keep Your Distance” and Award Whores for “Love/Hake”.
Best Outdoor Advert goes to Steve Lownes for Free Snowman, .99 Enterprises for “Keep Your Distance”.
Best Ambient Media goes to Profero for “Glass Box” and Woolley Pay Gyro for “The Green Shoots of Recovery”.
Best Use of a Shop Window Postcard Space goes to Big Communications for “Dave’s Removals” and JonPaulGreen for “Think! For Sale”.
Best Use of Blu Tac in a Shop Window Postcard Space goes to Pitch&Co for “Guitar Lessons” and Saatchi & Saatchi X for “Stays Up”.
Best Consumer Ad or Campaign goes to Elvis Communications for “Considerate Suicide”, and to Creative Vein for “Stop Childhood Obesity Campaign”.
Best Business to Business Advert goes to Iris for “Scared Teddy”.
Best Press Advert goes to Miami Ad School Europe for “Big Bubbles”, to Size for “Let Us Prey” and to HROC for “Tat”.
Best Public Awareness goes to Gallusness for “Baby on Board”, .99 Enterprises for “Keep Your Distance”.
Best Charity Advert goes to Big Communications for “Disappearing Panda”, and iris for “Forgot”.
Best Online Advert goes to Miami Ad School Europe for “Last Horse Wins”.
Best App goes to notwilliam for “Should I?”
Best Direct Mail goes to The Black Eye Project for “Wing Mirror”.
Best Packaging Design / Point of Sale goes to AaronShaw for “Toastie Loaf”.
Best Self Promotion goes to King/Conradi for “My CV” and Grinterspencer for “The Creative Ransom”. Click on the image below to play the Creative Ransom video in YouTube (HD)
Best Use of Regional Dialect goes to Little Tadpole for “A?” and nbdesigns for “New hotspot Location in Newcastle”.
Best Invent Your Own Category goes to Iris for Credit Crunchie, Gachon University for “Uncomfortable Cup”, Coolpink for “We’ve Cut a Bit Off”.
Best use of annoying jingle goes to IAS b2b Marketing for “We Buy any bra”. Click on the image below to play the video in YouTube (HD)